We are all super busy marketers. We’ve got to go, go, go. Execute now. We need to save time whenever possible. Skipping the creative brief is one of the most common shortcuts that marketers take. Oops! We think we are saving time up front by diving right into execution. But we are likely paying for it later Read More
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277 Action Words to Supercharge Your Writing
Words are sacred ... If you get the right ones, in the right order, you can nudge the world a little. - Tom Stoppard, Famed Author, Playwright, and Screenwriter You want to nudge the world, right? You’re in marketing to do just that. In fact, you probably want to do more than just nudge the world. You want to Read More
Ditch the Task List – Unlock 7 Big Content Marketing Hacks with This One Powerful Tool
An editorial calendar is one of the most effective tools you can use in content marketing. Or for any type of marketing campaign. But like any good tool, you may only be using it with partial success. All too often editorial calendars are used as a task list. An excruciating schedule of deliverables. It’s a dream Read More
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9 Reasons Why You Need to Use an Editorial Calendar
Have you published a ton of content but never got much traction with your audience? Have you logged tons of hours delivering creative but still feel rushed to meet deadlines? Do you feel you’re firing off lots of campaigns with only small results to show for it? Not to worry. We’ve all faced these problems. You Read More
6 Types of Backstories Your Readers Will Love
Telling your backstory can have a profound impact on your relationship with your customers, readers, partners and staff. In the first two parts of this series, we discussed why a backstory is so important and the seven questions to ask to develop a backstory. Now you need to tell your story. Make it go viral or get press Read More
7 Questions That Help You Develop an Exceptional Backstory (Backstory Series – Part 2)
Right now the 2012 Olympics are captivating the world whether you’re a sports fan or not. Our deepest connection to the games often isn’t which country won or lost. What we are most drawn to are the gripping, inspiring stories of the athletes themselves and how they got to London. Backstories can be incredibly compelling Read More