What’s my favorite headline? There it was. Sitting on the kitchen table. Cosmopolitan magazine. “Secrets Even a Good Boyfriend Keeps from You” It got me thinking. Hmmm. THAT is an irresistible headline. It stokes your fear. “Is my husband cheating on me?” It stokes your curiosity. “What do I not know Read More
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You’re Almost Famous – 15 Brand Association and Peace of Mind Headline Templates
Popular celebrities or high profile brands are a very effective way to enhance your headlines. It’s simple, yet powerful. Your audience likes to associate with famous people, groups, events or products. They aspire to have the same abilities and values. If they can be like them, they can be popular and successful Read More
16 Fear and Mistake Headlines Your Readers Can’t Resist
We fear an attack or something bad happening to us. We hate the unexpected. We know someone or something is lurking to steal from us or take advantage of us. Unconsciously fear probably more influential than something positive or rewarding. Why? We don’t want to lose anything we value. Loss aversion is a Read More
14 List and Announcement Headline Templates
In the final installment of your headline series, we’ve got 14 classic high impact templates. List headlines and Announcement headlines. We’ve already had quite a few list style headlines in the previous sections. List headlines are that pervasive… and that effective. And now you get even more. Plus, you get Read More
Top 10 How-to Headlines Templates – The Blueprint to Success
Welcome to #1 of this 4 part headline template series! Over the 4 days you’re going to receive 55 fill-in-the-blank headline templates. And I’m going not only give you the instantly reusable templates. There’s a lot behind why each of these headlines styles work so well. The copywriting masters don’t just wing Read More
15 Best Marketing Books of 2015
Black Friday week is here! Great deals are happening all week on Amazon. Want to reward yourself for an awesome year? Plan to spend some holiday downtime to learn how to take your game to the next level? Or maybe you are looking for something inspiring for your team or a co-worker to help get a jump on 2016? Now Read More
Thank you! Your 55 Fill-in-the-Blank Headline Templates Are Here
Grab Your Reader's Attention So They Have to Read On The goal of a headline is to get the reader to take action. That's it. Deliver a promise so irresistible that the reader is compelled to read further. No matter who your audience is. No matter what the subject. No matter if your writing email subject lines, Read More