Most businesses now know that social media needs to be part of their marketing mix. The reason Twitter, Facebook and other social networks are so meaningful is that social media drives traffic to their websites. More leads = more sales. Period. Now the question is how to effectively generate leads via social media.
Last week Dan Zarrella of Hubspot and Ben Watson of Hootsuite delivered an epic webinar, The Science of Inbound Marketing. This webinar was not just a high-level overview. It was a torrential flood of tactical advice based on Dan’s research and data analysis. It was unbelievable how fast he talked to get through all the
“Know your audience!” That is the mantra of every marketing professional. That is the cornerstone to every creative brief. That is the key to great results for all your marketing campaigns, product launches and, the focus of this post, content development. You need to understand your target audience – who they are, what
I had the pleasure of being interviewed by Vanessa Martinez of The Content Marketeer back in April. We discussed how I approach content marketing at PayPal, including new content channels, scalability and corporate culture that fosters great publishing. Here is the resulting post. The Content Marketeer is chocked full
Search Marketing Expo San Jose (aka SMX) was the mecca for search marketing and SEO this week. Alas, I had to watch from the sidelines. I was paying attention to the Twitter streams and recaps though. This edition of Angus Prime Filets delivers links to these recaps and slides from my favorite SMX sessions: Mega Recaps on
Social media infographs are everywhere today. Most charts distill the broad market trends and high-level statistics on today's social media landscape. That's nice, but professional marketers need more actionable insights that we can use to get better results from our Twitter, Facebook, LinkedIn and other social network
Writing guest posts on popular blogs is a proven best practice for bloggers or anyone who wants their work published online. This week's edition of Angus Prime Filets serves up links to guest blogging articles that will help you learn how to successful publish your guest posts on the top blogs. The basic steps to guest