What’s my favorite headline? There it was. Sitting on the kitchen table. Cosmopolitan magazine. “Secrets Even a Good Boyfriend Keeps from You” It got me thinking. Hmmm. THAT is an irresistible headline. It stokes your fear. “Is my husband cheating on me?” It stokes your curiosity. “What do I not know Read More
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You’re Almost Famous – 15 Brand Association and Peace of Mind Headline Templates
Popular celebrities or high profile brands are a very effective way to enhance your headlines. It’s simple, yet powerful. Your audience likes to associate with famous people, groups, events or products. They aspire to have the same abilities and values. If they can be like them, they can be popular and successful Read More
16 Fear and Mistake Headlines Your Readers Can’t Resist
We fear an attack or something bad happening to us. We hate the unexpected. We know someone or something is lurking to steal from us or take advantage of us. Unconsciously fear probably more influential than something positive or rewarding. Why? We don’t want to lose anything we value. Loss aversion is a Read More
14 List and Announcement Headline Templates
In the final installment of your headline series, we’ve got 14 classic high impact templates. List headlines and Announcement headlines. We’ve already had quite a few list style headlines in the previous sections. List headlines are that pervasive… and that effective. And now you get even more. Plus, you get Read More
Top 10 How-to Headlines Templates – The Blueprint to Success
Welcome to #1 of this 4 part headline template series! Over the 4 days you’re going to receive 55 fill-in-the-blank headline templates. And I’m going not only give you the instantly reusable templates. There’s a lot behind why each of these headlines styles work so well. The copywriting masters don’t just wing Read More
How to Write a Brilliant Creative Brief in 15 Minutes
We are all super busy marketers. We’ve got to go, go, go. Execute now. We need to save time whenever possible. Skipping the creative brief is one of the most common shortcuts that marketers take. Oops! We think we are saving time up front by diving right into execution. But we are likely paying for it later Read More
277 Action Words to Supercharge Your Writing
Words are sacred ... If you get the right ones, in the right order, you can nudge the world a little. - Tom Stoppard, Famed Author, Playwright, and Screenwriter You want to nudge the world, right? You’re in marketing to do just that. In fact, you probably want to do more than just nudge the world. You want to Read More