“Know your audience!” That is the mantra of every marketing professional. That is the cornerstone to every creative brief. That is the key to great results for all your marketing campaigns, product launches and, the focus of this post, content development. You need to understand your target audience – who they are, what Read More
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Why Clutter Is Killing Your Content
I posted three ways to write better content using less words and more meaning back in March. What I didn’t elaborate on is why this approach works. The reason is your readers like simplicity. One focused thought at a time. People only have so much attention to give. The more clutter your content has, the less effective Read More
Angus Prime Filets: Content Marketing Insights from The Content Marketeer
I had the pleasure of being interviewed by Vanessa Martinez of The Content Marketeer back in April. We discussed how I approach content marketing at PayPal, including new content channels, scalability and corporate culture that fosters great publishing. Here is the resulting post. The Content Marketeer is chocked full Read More
6 Reasons to Design Infographics and Rescue Your Content
Images have always played an important role in the presentation of ideas. Signs or maps are perfect examples of quickly and clearly explaining complex information visually. Now as traditional written content and internet marketing collide, you should be presenting your content visually too. You should design Read More
9 Better Ways to Influence People to Take Action
Influence is the ability to affect or persuade someone. Or as I like to think, influence can more effectively drive people to take action. That’s what most marketing campaigns want to do – drive action, right? Here are 9 powerful ways you can influence your audience to take action. Note that what makes these tips so Read More
Angus Prime Filets – How to Guest Blog Links
Writing guest posts on popular blogs is a proven best practice for bloggers or anyone who wants their work published online. This week's edition of Angus Prime Filets serves up links to guest blogging articles that will help you learn how to successful publish your guest posts on the top blogs. The basic steps to guest Read More
31 Royalty-Free Stock Photo and Image Sites
The internet is full of incredible, inspiring photos and images. Beyond the fun of browsing these pictures, you should be using them to enhance your designs, blog posts, social media and presentations. Almost anything you create can benefit from a picture. Here is a huge list of 31 royalty free stock photo services that you Read More
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