Free Marketing Templates Help Get the Job Done… Faster Ready to use. Instantly actionable. Over 24,400 downloads.* The Ultimate Editorial Calendar Template Take your content marketing and campaign performance to a whole new level. And do so while easily delivering your best creative efforts on-time, without Read More
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3 Free Social Media Guides Proven to Drive More Traffic
Most businesses now know that social media needs to be part of their marketing mix. The reason Twitter, Facebook and other social networks are so meaningful is that social media drives traffic to their websites. More leads = more sales. Period. Now the question is how to effectively generate leads via social media. Read More
6 Types of Backstories Your Readers Will Love
Telling your backstory can have a profound impact on your relationship with your customers, readers, partners and staff. In the first two parts of this series, we discussed why a backstory is so important and the seven questions to ask to develop a backstory. Now you need to tell your story. Make it go viral or get press Read More
Racing to Save Lives with Team in Training
I am thrilled to be a part of the most impactful organization in the fight against cancer - The Leukemia & Lymphoma Society's Team in Training. Together with my TNT teammates, I swim, bike, and run at epic endurance events around the world to raise funds for critical cancer research and patient care. Why I am an Read More
7 Questions That Help You Develop an Exceptional Backstory (Backstory Series – Part 2)
Right now the 2012 Olympics are captivating the world whether you’re a sports fan or not. Our deepest connection to the games often isn’t which country won or lost. What we are most drawn to are the gripping, inspiring stories of the athletes themselves and how they got to London. Backstories can be incredibly compelling Read More
Warning: Your readers don’t trust you (Backstory Series – Part 1)
Why You Need a Backstory for Truly Amazing Content Interesting background information in the form of a backstory is almost never included in most content. If your audience rarely gets to see or understand the origin or context of what you are promoting, they're may not fully trust you. Too bad. A backstory can be the Read More
Angus Prime Filets – Recap of Hubspot’s Epic Inbound Marketing Webinar
Last week Dan Zarrella of Hubspot and Ben Watson of Hootsuite delivered an epic webinar, The Science of Inbound Marketing. This webinar was not just a high-level overview. It was a torrential flood of tactical advice based on Dan’s research and data analysis. It was unbelievable how fast he talked to get through all the Read More
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