Influence is the ability to affect or persuade someone. Or as I like to think, influence can more effectively drive people to take action. That’s what most marketing campaigns want to do – drive action, right? Here are 9 powerful ways you can influence your audience to take action. Note that what makes these tips so Read More
Search Results for: design
5 Situations You Need a Creative Brief But Often Don’t Use One
We are busy marketing professionals. We need to save time whenever possible. One of the most common shortcuts that marketers take is skipping the creative brief at the beginning of some projects. Unfortunately, we think we are saving time, but we are likely paying for it later with more time spent during production. Or Read More
31 Royalty-Free Stock Photo and Image Sites
The internet is full of incredible, inspiring photos and images. Beyond the fun of browsing these pictures, you should be using them to enhance your designs, blog posts, social media and presentations. Almost anything you create can benefit from a picture. Here is a huge list of 31 royalty free stock photo services that you Read More
7 Creative Brief Secrets Every Marketer Should Know
We’ve all written a creative brief. But there is a big difference between a good brief and a great one. Here are seven secrets that every marketer should leverage, but few actually use. Use these simple tips to improve your design brief and agency interactions. The results will be better creative results done faster and Read More
3 Infographs That Hold the Secrets to Your Twitter Success
Two years ago I read a post that blew me away. The secret recipe for Twitter retweets based data, analysis and action. I have been a huge fan of Hubspot's Dan Zarrella ever since he published The Science of ReTweets. Dan is the social media research scientist. He crunches vast amounts of usage information and delivers Read More
Free Creative Brief Template
A creative brief (also known as a design brief) is the best way to communicate key elements and objectives of your creative project. A great brief can lead to the most imaginative and effective campaigns. Use this free creative brief template as the starting point to working with agencies, freelancers, writers, Read More
Launching a New Theme for BobAngus.com
Welcome to the new BobAngus.com! A complete redesign of my blog theme has been a long time coming. My primary goal is to increase the total amount of time you spend on this site. Great content is the #1 way to achieve that objective, but an excellent theme is incredibly important to properly deliver that content. The new Read More