Telling your backstory can have a profound impact on your relationship with your customers, readers, partners and staff. In the first two parts of this series, we discussed why a backstory is so important and the seven questions to ask to develop a backstory. Now you need to tell your story. Make it go viral or get press Read More
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7 Questions That Help You Develop an Exceptional Backstory (Backstory Series – Part 2)
Right now the 2012 Olympics are captivating the world whether you’re a sports fan or not. Our deepest connection to the games often isn’t which country won or lost. What we are most drawn to are the gripping, inspiring stories of the athletes themselves and how they got to London. Backstories can be incredibly compelling Read More
How to Use Data to Uncover What Content Your Audience Wants
“Know your audience!” That is the mantra of every marketing professional. That is the cornerstone to every creative brief. That is the key to great results for all your marketing campaigns, product launches and, the focus of this post, content development. You need to understand your target audience – who they are, what Read More
Angus Prime Filets: Content Marketing Insights from The Content Marketeer
I had the pleasure of being interviewed by Vanessa Martinez of The Content Marketeer back in April. We discussed how I approach content marketing at PayPal, including new content channels, scalability and corporate culture that fosters great publishing. Here is the resulting post. The Content Marketeer is chocked full Read More
9 Better Ways to Influence People to Take Action
Influence is the ability to affect or persuade someone. Or as I like to think, influence can more effectively drive people to take action. That’s what most marketing campaigns want to do – drive action, right? Here are 9 powerful ways you can influence your audience to take action. Note that what makes these tips so Read More
Innovate or Die: Writing Content That Solves Problems
One common long-term thread of any successful venture is innovation. Not just any willy nilly idea will do though. Great results are most frequently achieved when the innovation is worthwhile. It’s useful. It solves problems. It solves problems in a way that currently is not being done elsewhere. The same thing applies Read More
Angus Prime Filets – Links of the Week 11-11-11 Edition
Happy 11-11-11! A wild way to end a wild week of amazing tradeshows - Ad:Tech, Pubcon and Blog World Expo. Alas, I had to watch from the sidelines. I was paying attention to the recaps though. This edition of Angus Prime Cuts delivers links to my favorite sessions from Blog World Expo LA. Why Guy Kawasaki and Chris Brogan Read More