Get results – faster! Grab your free marketing templates here
  • Home
  • About
  • Contact

bobangus.com

Advanced tools for marketing professionals

  • Templates
    • Editorial Calendar
    • Headline Writing Templates
    • Creative Brief
  • Training
  • About
    • Media & Speaker Requests
    • Racing to Save Lives with Team in Training
  • Blog
Home | Free Resources | 5 steps to maximize domain parking revenue

5 steps to maximize domain parking revenue

Posted on 12.18.06 | Bob Angus |

The result you are shooting for from your domain name parking activity is revenue. That is it. You can’t and should never even want to do PPC arbitrage. Plus, the only investment expense is the annual domain name fee itself. Most domain parking services are free. So optimizing for ROI is a really simple equation. Just focus on the top line revenue.

Here are five basic steps to drive your domain name parking revenue:

  • Select a high traffic domain name
  • Use a .com TLD
  • Optimize keywords
  • Use multiple landing pages
  • Don’t take a flat rate

Select a high traffic domain name
Domain parking revenue is first and foremost about type-in traffic. Therefore, the best way to get any sizable traffic is to choose a domain name based on keywords or phrases that someone is likely to just type in, rather than do a keyword search on a search engine.

What works best? First, think like someone doing a keyword search. You can use common keyword selection tools to come up with ideas, identify common misspells, and estimate the potential success of your domain. Second, single word and short phrase domains get the highest type-in traffic. Based on those two criteria, my ultimatetoilets.com domain is doomed if I stick with domain parking.

Use a .com TLD
The TLD (top level domain) also has a significant impact on traffic. Domains ending in .com receive the most type-in traffic by a wide margin. Someone looking for Bob Angus is significantly more likely to type in bobangus.com than bobangus.net or the “personal” bobangus.name. The only extra consideration would be country-specific TLDs like .co.uk or the new .mobi TLD for mobile sites.

Optimize keywords
Take advantage of your keyword research again by providing a list of relevant keywords to your domain parking service. Put yourself in your customer’s shoes and think about what they may have been looking for when typing in your domain. By presenting information that visitors want upfront, you reduce the number of clicks before clicking on an ad. This leads to greater conversion rates and more revenue.

For services like Domain Sponsor, these keywords define your high-level advertisement categories and help further with the automatic optimization process. Until I put in keywords for ultimatebathroom.com, the automatic category selections displayed were all poker and gambling-related items. What do you think my conversion rate was for that? Zilch.

Use multiple landing pages
Cycling multiple landing pages and even custom ones helps you test what works and feeds the advertisement optimization engine. Some domain parking landing pages are completely lame. Assume that visitors are internet savvy. They recognize a link farm or lame site right away and quickly move on without clicking one of your ads. Similar to keywords, you can use a landing page design that shows you care why the visitor is on your site and that you are trying to add value.

Don’t take a flat rate
Your revenues come from pay-per-click advertisements. Just like Google Adsense, you should get paid more for ads presented based on popular keywords. Mortgage-related ads pay out more than ads for potpourri candles. Don’t accept a flat PPC fee from you domain parking service. Make sure that you are getting paid based on a percentage of the total advertising revenue.

Once you get these basics down, the next step is start buying a ton of domain names. And don’t fall into the “all the good domains are taken” mindset. With a little effort, you can capture some significant income.

Categories: Free Resources, How To Guides, Website Tools Tags: domain parking, results, web real estate

Get The Ultimate Editorial Calendar Template

Get The Ultimate Editorial Calendar Template

Take your content marketing and campaign performance to a whole new level. And do so while easily delivering your best creative efforts on-time, without a mad rush to meet deadlines.

Use this plug-and-play editorial calendar template to expertly publish the right content at the right time.

  • Map high-impact campaigns
  • Execute launches on time
  • Organize assets and resources

Grab your free copy of The Ultimate Editorial Calendar Template.

Download Now

    4 Comments

  1. michael says

    November 10, 2010 at 9:23 pm

    how do i change it if i am getting a flat rate
    and want a percentage of the revenue instead like you said
    i am currently parked with namedrive please respond if you can help me out

  2. Bob Angus says

    November 10, 2010 at 9:53 pm

    Michael – Contact your account manager to find out how to get the best rates. They may not be able to pay higher % margin, but they may help you serve ads that get a higher total payout.

    I have not worked with Namedrive directly. However, in general, your account team should be trying to max your payouts and keep you happy. Also, the more domains that you have with them, the better your leverage.

  3. michael says

    November 10, 2010 at 10:11 pm

    hey bob thanks for your response
    i sent an email to them and i will see if they respond (they say within 1-2 business days)
    Secondly, i have been getting clicks on my ads however
    they are all receiving 11 cents USD per click. I am getting the same
    payment for a click on my domain with a law niche as i am for one
    for a video game.
    If you know of any domain parking services that pay based on a percentage of the actual revenue generated post with a response!

  4. kamibhai says

    December 29, 2010 at 9:28 am

    I am getting the same
    payment for a click on my domain with a law niche as i am for one
    for a video game.

Get Free Templates

Most Popular Articles

Free Editorial Calendar Template
277 Action Words to Supercharge Your Writing
How to Write Irresistible Headlines – Just Fill in the Blanks
Free Creative Brief Template
Ditch the Task List – Unlock 7 Big Content Marketing Hacks with This One Powerful Tool
9 Reasons Why You Need To Use An Editorial Calendar
7 Questions That Help You Develop An Exceptional Backstory
7 Creative Brief Secrets Every Marketer Should Know
31 Royalty Free Stock Photo And Image Sites

Follow Bob

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube
TwitterFacebookYoutubeGoogle +LinkedinPinterestInstagram

Recent Articles

5 Content Marketing Ideas for May 2020

Create 64 Pieces of Content a Day for 30 Days

3 Content Ideas for April 2020

Everything You Need

Free Templates
Marketing Courses
Blog
Media & Speaker Requests
About Bob
Contact Bob

Latest Tweets

  • Just now
  • Privacy Policy
  • Terms & Conditions
  • Sitemap

Copyright © 2007-2017 Bob Angus, BobAngus.com. All rights reserved.