Welcome to the new bobangus.com! It’s time to step up with my blog, much like my new personal fitness challenge. I am going to be doing some major updates to this site over the next few weeks. That does not mean I am doing a total redesign or changing the fundamental objective of bobangus.com. I will be taking a new, aggressive approach to creating valuable content and improving the site through some well-known best practices.
Rather than just jumping in and making these changes, I always like to have a plan. Here is a summary of my action plan for improving this site…
The Goal: This site will not be yet another affiliate marketing blog or search marketing blog or blogging blog.
The Action Plan:
- (More) content is king – Simply put, I need to post more and provide more valuable, actionable material for you. I participate in the most dynamic industry, internet marketing, and I learn something new or have key lessons reinforced every day. I have to share that experience. More importantly, I have to share it in a way that helps you to take action.
- Grow traffic – I have to follow the fundamental, well-known steps that all successful bloggers practice to drive traffic. Darren Rowse’s Problogger.net and other sites dedicated to blogging have been a fantastic source for ideas and guidance.
- Track and learn – For the longest time, I did not have any website analytics tools on this site. The data that is contained in Google Analytics and other tools is invaluable, because I can learn and adjust based on that information. I have installed the Ultimate Google Analytics plugin for WordPress to easily enable the Google’s free site analytics.
- Keep trying new stuff – I want this site to be a sandbox. I will be constantly trying out new technologies, ideas and fun stuff. Of course, too much experimentation and cluttering in the main posting area is disruptive. Therefore, I am building a new page called Bob’s Sandbox. Check it out.
Now it’s time to make it happen.
