I posted three ways to write better content using less words and more meaning back in March. What I didn’t elaborate on is why this approach works. The reason is your readers like simplicity. One focused thought at a time. People only have so much attention to give. The more clutter your content has, the less effective Read More
Angus Prime Filets: Content Marketing Insights from The Content Marketeer
I had the pleasure of being interviewed by Vanessa Martinez of The Content Marketeer back in April. We discussed how I approach content marketing at PayPal, including new content channels, scalability and corporate culture that fosters great publishing. Here is the resulting post. The Content Marketeer is chocked full Read More
6 Reasons to Design Infographics and Rescue Your Content
Images have always played an important role in the presentation of ideas. Signs or maps are perfect examples of quickly and clearly explaining complex information visually. Now as traditional written content and internet marketing collide, you should be presenting your content visually too. You should design Read More
9 Better Ways to Influence People to Take Action
Influence is the ability to affect or persuade someone. Or as I like to think, influence can more effectively drive people to take action. That’s what most marketing campaigns want to do – drive action, right? Here are 9 powerful ways you can influence your audience to take action. Note that what makes these tips so Read More
Write Better Content Using Fewer Words, More Meaning
The growth of the web and social media has led to two segments of content that your readers like to consume. You have to master at least one, if not both, forms to write better content today. First, the traditional big content covers big subjects thoroughly. This content comes in longer formats like white papers, ebooks, Read More
Innovate or Die: Writing Content That Solves Problems
One common long-term thread of any successful venture is innovation. Not just any willy nilly idea will do though. Great results are most frequently achieved when the innovation is worthwhile. It’s useful. It solves problems. It solves problems in a way that currently is not being done elsewhere. The same thing applies Read More