Create 64 pieces of new content every day. Impossible?! Yes. It's possible. Creating that much content every day is very achievable. Let's find out. I will create and publish at least 64 pieces of content every day for the entire month of April. I was inspired by a Gary Vaynerchuk post - How to Create 64 Pieces Of Read More
15 Best Marketing Books of 2015
Black Friday week is here! Great deals are happening all week on Amazon. Want to reward yourself for an awesome year? Plan to spend some holiday downtime to learn how to take your game to the next level? Or maybe you are looking for something inspiring for your team or a co-worker to help get a jump on 2016? Now Read More
3 Free Social Media Guides Proven to Drive More Traffic
Most businesses now know that social media needs to be part of their marketing mix. The reason Twitter, Facebook and other social networks are so meaningful is that social media drives traffic to their websites. More leads = more sales. Period. Now the question is how to effectively generate leads via social media. Read More
Angus Prime Filets – Recap of Hubspot’s Epic Inbound Marketing Webinar
Last week Dan Zarrella of Hubspot and Ben Watson of Hootsuite delivered an epic webinar, The Science of Inbound Marketing. This webinar was not just a high-level overview. It was a torrential flood of tactical advice based on Dan’s research and data analysis. It was unbelievable how fast he talked to get through all the Read More
Angus Prime Filets: Content Marketing Insights from The Content Marketeer
I had the pleasure of being interviewed by Vanessa Martinez of The Content Marketeer back in April. We discussed how I approach content marketing at PayPal, including new content channels, scalability and corporate culture that fosters great publishing. Here is the resulting post. The Content Marketeer is chocked full Read More
Angus Prime Filets – Recap of SMX San Jose
Search Marketing Expo San Jose (aka SMX) was the mecca for search marketing and SEO this week. Alas, I had to watch from the sidelines. I was paying attention to the Twitter streams and recaps though. This edition of Angus Prime Filets delivers links to these recaps and slides from my favorite SMX sessions: Mega Recaps on Read More
Angus Prime Filets – 3 Actionable Social Media Infographs
Social media infographs are everywhere today. Most charts distill the broad market trends and high-level statistics on today's social media landscape. That's nice, but professional marketers need more actionable insights that we can use to get better results from our Twitter, Facebook, LinkedIn and other social network Read More