First, I hope you’re staying safe from the coronavirus.
It’s scary. And the world feels upside down right now.
I’m with you.
And somehow we marketers are supposed to keep our businesses growing.
Making money to pay the bills.
But there’s opportunity on the other side of this.
… even if sales are slow right now.
Executing. Practicing. Doing the work.
3 Actions You Can Take Now
Want to come out the other end of this chaos in a better place?
Set yourself up for success.
Here are three actions you can take right now.
And go for it!
I’m joining you too.
1. Practice something new
Quickly move to putting what you have learned into practice.
Again and again.
Just do it.
I’ve been creating TikTok videos (@bobangusdotcom).
I am all-in on TikTok and its advertising platform.
Remember when Instagram was just for kids? Don’t hold off. TikTok is even better for brands.
And so much fun creating.
2. Get a certification
Take a skill you already have to the next level.
Complete a certification that qualifies you to increase your pay. Or win more business as a certified expert.
For me, I’ve run Google Ads campaigns for nearly a decade… but (confession) I’ve actually never completed the certification.
Check out all of Google’s certifications from Google Ads, YouTube, Google My Business, and more. (not an affiliate link)
3. Document your new world
Identify something new that you are having to adapt to now.
Document the journey.
The ups, downs, surprises, and outcomes.
You’ve just created amazing new how-to knowledge that you can share with others.
I’m fortunate that my daughter is home from school now, before she goes off to college in the fall.
She’s teaching me new social media hacks and I’m helping her build product for her Etsy business.
Today the world around us is uncertain.
But you are a certainty.
Practice self-care. Whatever that is for you.