May has so many content marketing opportunities. Is your content and social media plan ready for May? No worries, if it isn't. I’ve got your back. So that you have a steady source of inspiration and ideas. Let's get started. I always recommend that you start by looking at your business and industry each Read More
3 Content Ideas for April 2020
More social shares. Better engagement. Content that connects. You want all those good things from your social media and content, right? Of course you do! Good news. There’s a simple way you can both stand out and ride trending topics so you get more followers and more engagement. Better yet, you have a massive Read More
How to Write Irresistible Headlines – Just Fill in the Blanks
What’s my favorite headline? There it was. Sitting on the kitchen table. Cosmopolitan magazine. “Secrets Even a Good Boyfriend Keeps from You” It got me thinking. Hmmm. THAT is an irresistible headline. It stokes your fear. “Is my husband cheating on me?” It stokes your curiosity. “What do I not know Read More
Write Better Content Using Fewer Words, More Meaning
The growth of the web and social media has led to two segments of content that your readers like to consume. You have to master at least one, if not both, forms to write better content today. First, the traditional big content covers big subjects thoroughly. This content comes in longer formats like white papers, ebooks, Read More
Innovate or Die: Writing Content That Solves Problems
One common long-term thread of any successful venture is innovation. Not just any willy nilly idea will do though. Great results are most frequently achieved when the innovation is worthwhile. It’s useful. It solves problems. It solves problems in a way that currently is not being done elsewhere. The same thing applies Read More