Influence is the ability to affect or persuade someone. Or as I like to think, influence can more effectively drive people to take action. That’s what most marketing campaigns want to do – drive action, right? Here are 9 powerful ways you can influence your audience to take action. Note that what makes these tips so Read More
3 Infographs That Hold the Secrets to Your Twitter Success
Two years ago I read a post that blew me away. The secret recipe for Twitter retweets based data, analysis and action. I have been a huge fan of Hubspot's Dan Zarrella ever since he published The Science of ReTweets. Dan is the social media research scientist. He crunches vast amounts of usage information and delivers Read More
5 Trends to Watch at AdTech New York
The advertising and online marketing world will gather next week at AdTech 2011 in New York. Three days of engaging speaking sessions, tchotchkes and giveaways from exhibits, and many meet-and-greet party opportunities. Unfortunately, I won’t be able to attend this year (maybe in San Francisco in 2012). But here are 5 Read More
Linkbaiting and Freebaiting
Viral marketing is now a cornerstone of most brand campaigns and is a line item in every marketing budget. In the blogsphere, viral marketing in the form of linkbaiting is often sighted as the primary method to driving traffic to a blog. If done well, linkbaiting is second only to great content in growing readers. Today, Read More