May has so many content marketing opportunities. Is your content and social media plan ready for May? No worries, if it isn't. I’ve got your back. So that you have a steady source of inspiration and ideas. Let's get started. I always recommend that you start by looking at your business and industry each Read More
Create 64 Pieces of Content a Day for 30 Days
Create 64 pieces of new content every day. Impossible?! Yes. It's possible. Creating that much content every day is very achievable. Let's find out. I will create and publish at least 64 pieces of content every day for the entire month of April. I was inspired by a Gary Vaynerchuk post - How to Create 64 Pieces Of Read More
3 Content Ideas for April 2020
More social shares. Better engagement. Content that connects. You want all those good things from your social media and content, right? Of course you do! Good news. There’s a simple way you can both stand out and ride trending topics so you get more followers and more engagement. Better yet, you have a massive Read More
Ditch the Task List – Unlock 7 Big Content Marketing Hacks with This One Powerful Tool
An editorial calendar is one of the most effective tools you can use in content marketing. Or for any type of marketing campaign. But like any good tool, you may only be using it with partial success. All too often editorial calendars are used as a task list. An excruciating schedule of deliverables. It’s a dream Read More
6 Types of Backstories Your Readers Will Love
Telling your backstory can have a profound impact on your relationship with your customers, readers, partners and staff. In the first two parts of this series, we discussed why a backstory is so important and the seven questions to ask to develop a backstory. Now you need to tell your story. Make it go viral or get press Read More
7 Questions That Help You Develop an Exceptional Backstory (Backstory Series – Part 2)
Right now the 2012 Olympics are captivating the world whether you’re a sports fan or not. Our deepest connection to the games often isn’t which country won or lost. What we are most drawn to are the gripping, inspiring stories of the athletes themselves and how they got to London. Backstories can be incredibly compelling Read More
6 Reasons to Design Infographics and Rescue Your Content
Images have always played an important role in the presentation of ideas. Signs or maps are perfect examples of quickly and clearly explaining complex information visually. Now as traditional written content and internet marketing collide, you should be presenting your content visually too. You should design Read More