Telling your backstory can have a profound impact on your relationship with your customers, readers, partners and staff. In the first two parts of this series, we discussed why a backstory is so important and the seven questions to ask to develop a backstory. Now you need to tell your story. Make it go viral or get press Read More
7 Questions That Help You Develop an Exceptional Backstory (Backstory Series – Part 2)
Right now the 2012 Olympics are captivating the world whether you’re a sports fan or not. Our deepest connection to the games often isn’t which country won or lost. What we are most drawn to are the gripping, inspiring stories of the athletes themselves and how they got to London. Backstories can be incredibly compelling Read More
Warning: Your readers don’t trust you (Backstory Series – Part 1)
Why You Need a Backstory for Truly Amazing Content Interesting background information in the form of a backstory is almost never included in most content. If your audience rarely gets to see or understand the origin or context of what you are promoting, they're may not fully trust you. Too bad. A backstory can be the Read More