Words are sacred ... If you get the right ones, in the right order, you can nudge the world a little. - Tom Stoppard, Famed Author, Playwright, and Screenwriter You want to nudge the world, right? You’re in marketing to do just that. In fact, you probably want to do more than just nudge the world. You want to Read More
Ditch the Task List – Unlock 7 Big Content Marketing Hacks with This One Powerful Tool
An editorial calendar is one of the most effective tools you can use in content marketing. Or for any type of marketing campaign. But like any good tool, you may only be using it with partial success. All too often editorial calendars are used as a task list. An excruciating schedule of deliverables. It’s a dream Read More
9 Reasons Why You Need to Use an Editorial Calendar
Have you published a ton of content but never got much traction with your audience? Have you logged tons of hours delivering creative but still feel rushed to meet deadlines? Do you feel you’re firing off lots of campaigns with only small results to show for it? Not to worry. We’ve all faced these problems. You Read More
Angus Prime Filets – Recap of Hubspot’s Epic Inbound Marketing Webinar
Last week Dan Zarrella of Hubspot and Ben Watson of Hootsuite delivered an epic webinar, The Science of Inbound Marketing. This webinar was not just a high-level overview. It was a torrential flood of tactical advice based on Dan’s research and data analysis. It was unbelievable how fast he talked to get through all the Read More
Why Clutter Is Killing Your Content
I posted three ways to write better content using less words and more meaning back in March. What I didn’t elaborate on is why this approach works. The reason is your readers like simplicity. One focused thought at a time. People only have so much attention to give. The more clutter your content has, the less effective Read More
9 Better Ways to Influence People to Take Action
Influence is the ability to affect or persuade someone. Or as I like to think, influence can more effectively drive people to take action. That’s what most marketing campaigns want to do – drive action, right? Here are 9 powerful ways you can influence your audience to take action. Note that what makes these tips so Read More
Angus Prime Filets – 3 Actionable Social Media Infographs
Social media infographs are everywhere today. Most charts distill the broad market trends and high-level statistics on today's social media landscape. That's nice, but professional marketers need more actionable insights that we can use to get better results from our Twitter, Facebook, LinkedIn and other social network Read More