We are busy marketing professionals. We need to save time whenever possible. One of the most common shortcuts that marketers take is skipping the creative brief at the beginning of some projects. Unfortunately, we think we are saving time, but we are likely paying for it later with more time spent during production. Or Read More
7 Creative Brief Secrets Every Marketer Should Know
We’ve all written a creative brief. But there is a big difference between a good brief and a great one. Here are seven secrets that every marketer should leverage, but few actually use. Use these simple tips to improve your design brief and agency interactions. The results will be better creative results done faster and Read More
Free Creative Brief Template
A creative brief (also known as a design brief) is the best way to communicate key elements and objectives of your creative project. A great brief can lead to the most imaginative and effective campaigns. Use this free creative brief template as the starting point to working with agencies, freelancers, writers, Read More
5 Work Tips You Can Learn from Running a Marathon
I just ran my first marathon – the Nike Women's Marathon in San Francisco. I ran to support the Leukemia & Lymphoma Society and trained with my local Team in Training group. If you have never done an endurance event or set out to do something inconceivably challenging, DO IT. There is nothing more rewarding. I Read More