Right now the 2012 Olympics are captivating the world whether you’re a sports fan or not. Our deepest connection to the games often isn’t which country won or lost. What we are most drawn to are the gripping, inspiring stories of the athletes themselves and how they got to London. Backstories can be incredibly compelling Read More
Warning: Your readers don’t trust you (Backstory Series – Part 1)
Why You Need a Backstory for Truly Amazing Content Interesting background information in the form of a backstory is almost never included in most content. If your audience rarely gets to see or understand the origin or context of what you are promoting, they're may not fully trust you. Too bad. A backstory can be the Read More
Angus Prime Filets – Recap of Hubspot’s Epic Inbound Marketing Webinar
Last week Dan Zarrella of Hubspot and Ben Watson of Hootsuite delivered an epic webinar, The Science of Inbound Marketing. This webinar was not just a high-level overview. It was a torrential flood of tactical advice based on Dan’s research and data analysis. It was unbelievable how fast he talked to get through all the Read More
9 Better Ways to Influence People to Take Action
Influence is the ability to affect or persuade someone. Or as I like to think, influence can more effectively drive people to take action. That’s what most marketing campaigns want to do – drive action, right? Here are 9 powerful ways you can influence your audience to take action. Note that what makes these tips so Read More
Write Better Content Using Fewer Words, More Meaning
The growth of the web and social media has led to two segments of content that your readers like to consume. You have to master at least one, if not both, forms to write better content today. First, the traditional big content covers big subjects thoroughly. This content comes in longer formats like white papers, ebooks, Read More
5 Situations You Need a Creative Brief But Often Don’t Use One
We are busy marketing professionals. We need to save time whenever possible. One of the most common shortcuts that marketers take is skipping the creative brief at the beginning of some projects. Unfortunately, we think we are saving time, but we are likely paying for it later with more time spent during production. Or Read More
Angus Prime Filets – How to Guest Blog Links
Writing guest posts on popular blogs is a proven best practice for bloggers or anyone who wants their work published online. This week's edition of Angus Prime Filets serves up links to guest blogging articles that will help you learn how to successful publish your guest posts on the top blogs. The basic steps to guest Read More