Don’t you just love it? The holiday season is a blitz of promotional marketing and big budget campaigns. As marketers, not only are we consumers of the non-stop deals targeted at us. We are also observers and strategic thinkers. We just can’t help but look at the onslaught of promotions through the lens of a Read More
The Best Email Subject Line… Ever
I couldn't believe what I was hearing. "The test was amazing. But don't use it again." My boss was telling me to stop. That's exactly when I knew. This email was a winner. Probably the best ever. We had done an A/B test on the subject line and header for a new lead gen email campaign. This one subject line Read More