Black Friday week is here! Great deals are happening all week on Amazon. Want to reward yourself for an awesome year? Plan to spend some holiday downtime to learn how to take your game to the next level? Or maybe you are looking for something inspiring for your team or a co-worker to help get a jump on 2016? Now Read More
9 Better Ways to Influence People to Take Action
Influence is the ability to affect or persuade someone. Or as I like to think, influence can more effectively drive people to take action. That’s what most marketing campaigns want to do – drive action, right? Here are 9 powerful ways you can influence your audience to take action. Note that what makes these tips so Read More
3 Infographs That Hold the Secrets to Your Twitter Success
Two years ago I read a post that blew me away. The secret recipe for Twitter retweets based data, analysis and action. I have been a huge fan of Hubspot's Dan Zarrella ever since he published The Science of ReTweets. Dan is the social media research scientist. He crunches vast amounts of usage information and delivers Read More
Starting a New Job at PayPal
I am thrilled to start a new job today as Partner Marketing Manager at PayPal. I will be developing and executing channel marketing programs for PayPal's global partner network. Much like my product marketing role in the VeriSign SSL unit of Symantec, I will be working with online shopping cart vendors, ecommerce hosting Read More