I had the pleasure of being interviewed by Vanessa Martinez of The Content Marketeer back in April. We discussed how I approach content marketing at PayPal, including new content channels, scalability and corporate culture that fosters great publishing. Here is the resulting post. The Content Marketeer is chocked full Read More
Angus Prime Filets – How to Guest Blog Links
Writing guest posts on popular blogs is a proven best practice for bloggers or anyone who wants their work published online. This week's edition of Angus Prime Filets serves up links to guest blogging articles that will help you learn how to successful publish your guest posts on the top blogs. The basic steps to guest Read More
Angus PieFest 2011 – Holiday Pie Fundraiser
My big personal endeavor is to help find a cure for cancers. I am a big supporter of the Leukemia & Lymphoma Society and have just kicked off training for my 2nd season with LLS's Team in Training. Angus PieFest 2011 is my family's big fundraising event this holiday in conjunction with my next marathon – the Oakland Read More
Starting a New Job at PayPal
I am thrilled to start a new job today as Partner Marketing Manager at PayPal. I will be developing and executing channel marketing programs for PayPal's global partner network. Much like my product marketing role in the VeriSign SSL unit of Symantec, I will be working with online shopping cart vendors, ecommerce hosting Read More
Angus now grazing in Mountain View, CA
It has been too long since I have posted. I have an excuse though. My family and I have moved from the beaches of So Cal up to the green hills of Silicon Valley. Yes, I bid a fond farewell to my friends at Commission Junction (you guys rock!). I have joined a great team, including some old friends, to do product marketing Read More
Launching a New Theme for BobAngus.com
Welcome to the new BobAngus.com! A complete redesign of my blog theme has been a long time coming. My primary goal is to increase the total amount of time you spend on this site. Great content is the #1 way to achieve that objective, but an excellent theme is incredibly important to properly deliver that content. The new Read More
Get Out the Vote with Your Children
What was the first election that you really remembered? For me it was Carter/Ford in 1976. It was a tumultuous time. Even as a 10 year old, I picked up how important the presidential election was. Did I get that feeling from TV or radio? Nope. I understood the importance of that event from my parents. That is why it is so Read More