What could wake Bob Angus from his blogging hibernation? An attack on the great Angus name! A new ad campaign from Jack-in-the-Box suggests that the Angus is a part of the cow, not a prime breed of cattle. Namely, it refers to the Angus â€“ without the â€˜gâ€™.
Am I mad? No. The campaign is actually pretty funny, especially the print and online advertisements. My Commission Junction co-workers have had a field day by constantly abusing me. â€œWhew. What smells like Angus?â€
Of course, the main targets of the campaign are the fast food purveyors who have centered their marketing on the quality of their burgers because they use Angus beef. It’s the same game of one-upping each other using marketing when they don’t want to bother creating a better product. McDonaldâ€™s has countered with slogans that say something to the effect that â€œat least our burgers are made with 100% beefâ€. You mean they weren’t? Okay, now I am worried for the fast food nation.
What the Jack ads really attack is the consumerâ€™s intelligence. Who is going to think that eating Angus beef means that they are consuming a cowâ€™s ass? Angus has equated to quality for many, many years because of good branding strategies and execution. In the end, these ads will become just another example of entertaining advertising that doesnâ€™t sell more products. And the Angus name will continue to flourish as one of the great brands of all time!
For more fun, take the Sirloin Pledge.