Create 64 pieces of new content every day.
Impossible?!
Yes. It’s possible.
Creating that much content every day is very achievable.
Let’s find out.
I will create and publish at least 64 pieces of content every day for the entire month of April.
I was inspired by a Gary Vaynerchuk post – How to Create 64 Pieces Of Content In A Day
He mapped out many different ways brands should and can create 64 content posts.
Every. Single. Day.
Sounded crazy.
But if I did it… no question it would have a crazy upside.
The best way to learn is to just do it.
I’m going to run an experiment.
Let’s see what it’s like to create and post at least 64 pieces of content every day for the month of April.
Then I will report back to you on the results.
Before I dive into why, how, and other rules of this experiment, I want to cover two guiding principles of this experiment:
“Content” is not a big article or blog post
Content is a personally created native post to the platform used. This includes all the online channels that brands use to publish valuable content – your blog, YouTube, Facebook, Twitter, TikTok… all the channels.
Quality is more important than quantity
The 64 number is a big, challenging target. But putting out 64 pieces of content is not the goal itself. It’s got to be quality content that’s meaningful to you my audience. If I put out crap, I’m crap. Anybody can send out 64 or even 240 a day if they schedule the same tweet to go out every 6 minutes, 24 hours a day.
Let’s dive into the experiment.
The Why
What are my goals?
I basically like to try new stuff.
Fearlessly. Learn. Execute. Practice. Repeat.
This experiment is one of those things.
Here’s why I am doing this social media experiment.
What I hope to get out of the next month.
Build new skills
I’m looking forward to learning and executing new skills in the next 30 days. Skills that I will continue to use. Become a power user of some new marketing tools. I’m a classic marketing pro at my desk. A lot of writing and I like to think I have a good eye for design. The new skill that I am really pumped about is video. Short-form video like TikTok and going live with Facebook Live will be so much fun.
Create habits
New habits are bound to result from this experiment. I’m most hopeful that creating 64 pieces of content a day becomes THE habit. Make, Make, Make. Every day. Way past when the calendar flips to May. The discipline to constantly create would be an amazing reward.
Grow awareness
Let’s face it. I’m not even close to a headliner name in digital marketing. My website is the biggest channel I have. And I am starting out fresh on TikTok and YouTube. I really want to connect with more marketers, build a bigger community, and grow my personal brand as a result.
Increase subscribers
Extracting money out of this experiment is not my goal. I don’t have a product or course to sell. I participate in a couple of affiliate programs, but that doesn’t pay the bills and I will let you know when I am using an affiliate link. So the closest measurable goal that I hope to achieve is to grow the number of subscribers to my email list.
With that in mind, let’s talk about metrics.
Success Metrics
Ultimately, success to me is simply putting in the work and publishing a ton of great content.
But we all like metrics.
And an experiment needs a hypothesis.
How will I determine if the experiment was a success?
Here are some the metrics that I will be tracking and reporting and the targets I hope to hit:
- Email subscribers: 500 net new subscribers. Double my current monthly average.
- TikTok: 500 followers, 5,000 video likes. Starting from scratch.
- Facebook Page: 200 followers. 4x the current number of page likes.
- Instagram: 500 followers. Over 3x my current followers.
- Twitter: 30,000 impressions. Triple my current monthly average.
- LinkedIn: 10,000 post views. 10x my current monthly average.
- YouTube: 50 subscribers. Starting at zero, the only direction is up!
- Lasso: 50 followers, 500 video likes. Just starting.
- Snapchat: 200 friends. Over 5x my current friends.
As I mentioned, I’m pretty much starting out in most of these channels.
Normally, I would focus on engagement metrics, more than followers to measure performance.
I’ll definitely report on engagement metrics and other results.
Right now, growing those channels in any way is a win.
How to Create 64 Pieces of Content Every Day
Gary’s post listed different ways to get to 64 new content posts.
Some creators are focused on video.
Some are better writers.
That’s me. Bob Angus is a content writer.
But I recognize that I need to up-level my video skills.
And I feel video content will continue to be the most widespread form of content.
Here is the target list of how I plan to create and publish 64 pieces of content a day:
64 daily content posts published, every day, for 30 days:
- Facebook Live (1 video)
- Facebook Page (3 posts)
- TikTok (3 videos)
- Lasso (3 videos) – Don’t know Lasso? It’s Facebook’s answer to TikTok
- Instagram (3 posts)
- LinkedIn (5 posts or article)
- Twitter (15 tweets)
- Pinterest (5 pins)
- Instagram Story (8 stories)
- Facebook Story (8 stories)
- Snapchat (5 posts)
- Tumblr (5 posts)
That’s 64 fresh content posts every day!
Weekly content publishing
I will also publish articles and other longer form content weekly:
- Blog post (1 post)
- Medium (1 article)
- Email (2 broadcasts to subscribers, no automations)
- YouTube (1 video)
- IGTV (1 video)
- Slideshare (1 post)
Additionally, I will continue to share and comment in various groups.
Plus, I will naturally start following many more interesting people.
I don’t count this activity in the 64.
But I also know those actions impact the results.
I think that’s okay.
Following and commenting are a natural part of these platforms that I would be (should be) doing anyway.
The Rules
This is not a purist, scientific research study.
Anyone can and likely will poke holes in this experiment and the results findings.
That’s okay with me.
But I do want to set some clear rules.
In my mind, things would obvious cheats, have undue influence on results, and generally not in the spirit of this experiment.
Here are the rules:
1. No paid ads
An ad is content. I love advertising. But for this experiment, no ads.
2. Solo
No team or outsourced contractor will be creating and publishing the content. I will be having my daughter occasionally take videos of me and snap pictures. Everything else is 100% my effort.
3. 100% has to be newly created each day
This is the big challenge. Only fresh content will count toward the 64.
4. Batching and scheduling posts is okay
Actually creating each piece of content and then pressing “post” in one shot 64 times over the course of a day is insane. Like many digital marketers, I use Hootsuite to batch the building of the posts and then schedule when they will be published. As long as the 100% new criteria is met, how I build it and how I publish is fair game. That said, most of these channels are social… so I will be very, very actively participating 10-12 hours a day.
5. Resposting is okay, but not part of the 64
That said, I may post more than 64 times a day. Some content is really effective. I want to reposted that multiple times. Or some content may not have gotten the results I think it deserved because the time or day it was posted. So I will repost at a different time to see if I can unlock better results. Again, I see this as natural behavior I or any creator would do. It will influence the target metrics. But reposting will not count toward the 64.
6. Repurposing content counts, but must be native
I count taking a single piece of content has to be native to the platform. A crucial part of Gary vees strategy is to take one post and repurpose it or splinter it easily to other platforms. For example, I may post in Facebook, then use only slightly modified copy and resize the image to then post on LinkedIn and Twitter. That does count.
7. Comments, DMs, retweets, and one-click shares do not count
Again, I will be very active in participating in and using the community features of these platforms. I will be adding value, being personal, and sharing other people’s content. Each comment or DM or simple one-click share or retweet will not count.
8. Start/Finish
Wednesday April 1st at 12:00am to Thursday April 30th at 11:59pm
Enough rules.
Time to get it done.
Let’s Go!
I would love it if you join me through this experiment.
Let me know what you think.
The hashtag you can follow and post is #64everyday
Please join me on all the various channels.
- Website: https://bobangus.com
- Facebook: https://facebook.com/bobangus
- TikTok: @bobangusdotcom
- Lasso: @bobangus
- Instagram: @bobangusdotcom
- LinkedIn: https://www.linkedin.com/in/bobangus
- Twitter: https://twitter.com/bobangus
- Pinterest: https://www.pinterest.com/bobangus/
- Snapchat: @bobangusdotcom
- Tumblr: https://www.tumblr.com/blog/bobangusdotcom
This experiment is going to be epic!
Time to start creating!
Photo by Daria Nepriakhina on Unsplash
