More social shares.
Better engagement.
Content that connects.
You want all those good things from your social media and content, right?
Of course you do!
Good news.
There’s a simple way you can both stand out and ride trending topics so you get more followers and more engagement.
Better yet, you have a massive supply of content ideas available to you.
How?
Look ahead to key events and trends happening soon.
Create useful or entertaining content featuring those timely topics.
Best of all, you can create much of this content in advance.
Then schedule your social media, email, and articles so your content hits at exactly the right time.
But you always need more creative inspiration, right?
Let’s look ahead to April for 3 big content ideas you can use.
Actually there’s many more than three ideas listed below.
April is packed with holidays, national days, weeks, and months.
Not to mention key activities for your business, like:
- Product launches
- Promotions
- Key milestones
- Company news, key people, customers, and culture
Roadmap your editorial calendar with those key business elements first. (If you don’t already have an editorial calendar template, download the template one I’ve created and use myself)
Let’s dive into those content ideas for April.
Tailor these themes to your business.
1. April Fool’s Day
We all need some fun right now.
April 1st is the day for a harmless prank or a practical joke.
Many of you may be working at home right now.
Just think of the jokes you can have with your fellow remote workers.
- Video conferences: Sign in as the president of your company, but don’t show your video
- Children home from school: Have them do your job
- Influencer marketing: Send a prank gift to your influencers and have them do an unboxing video
Or it’s always good to do a “best of” compilation post of other April Fool’s jokes.
But I am sure you can think of some epic gags.
If fact, send me a tweet (@bobangus) or post to the Bob Angus Facebook page.
I’d love to share your shenanigans.
Your goal is to come up with something fun and entertaining (but not offensive) that shows your audience that you are energetic and creative.
And who knows, you may even go viral.
2. Holidays and National Days in April
There are many “days” and “weeks” celebrated in April.
If not directly related to your business, these national observances are great for social media posts.
You can also develop content related to well known holidays like Easter on Sunday April 12th.
Easter is not only highly important to the Christian faith, but it is a holiday that marks renewal and opportunity. Celebrate that hope!
Or join the shared bond of hard-working taxpayers the U.S. tax filing deadline on April 15.
Some are a good opportunity to have some fun and creativity.
Here are 12 world or national celebrations you might consider include:
- National Parkinson’s Awareness Month (shout out to my Dad!)
- National Poetry Month
- International Guitar Month
- National Burrito Day (April 2)
- National Beer Day (April 7)
- National Pet Day (April 11)
- National Haiku Poetry Day (April 17)
- National Library Week (April 19-25)
- Earth Day (April 22)
- Arbor Day (April 24)
- World Tai Chi and Qigong Day (April 25)
- National Bugs Bunny Day (April 30)
Check out this list for U.S. national and international observances.
https://nationaldaycalendar.com/april-overview/
3. Spring How-to Content
We can now say goodbye to Winter and hello to Spring.
April’s warmer weather will have many of your audience energize to get stuff done.
It’s a great time to learn new ways to tackle new tasks.
How-to articles and videos are some of the best forms of content for engaging your audience.. You’re not only helping them learn a skill, you’re helping them check off another item on their to-do list.
You are helping your audience succeed.
Identify the tasks your customers might be trying to tackle this spring.
Then create content that will help them get it done.
Checklists, templates, and step-by-step guides are not only great content, they are perfect lead magnets to help grow your email subscriber list.
I hope this gives you some new inspiration to boost your content plans.
Again if you have any April-specific content that you’re posting?
Feel free to share it on my Facebook Page.
