We’ve all written a creative brief. But there is a big difference between a good brief and a great one. Here are seven secrets that every marketer should leverage, but few actually use. Use these simple tips to improve your design brief and agency interactions. The results will be better creative results done faster and Read More
Angus PieFest 2011 – Holiday Pie Fundraiser
My big personal endeavor is to help find a cure for cancers. I am a big supporter of the Leukemia & Lymphoma Society and have just kicked off training for my 2nd season with LLS's Team in Training. Angus PieFest 2011 is my family's big fundraising event this holiday in conjunction with my next marathon – the Oakland Read More
Angus Prime Filets – Links of the Week 11-11-11 Edition
Happy 11-11-11! A wild way to end a wild week of amazing tradeshows - Ad:Tech, Pubcon and Blog World Expo. Alas, I had to watch from the sidelines. I was paying attention to the recaps though. This edition of Angus Prime Cuts delivers links to my favorite sessions from Blog World Expo LA. Why Guy Kawasaki and Chris Brogan Read More
3 Infographs That Hold the Secrets to Your Twitter Success
Two years ago I read a post that blew me away. The secret recipe for Twitter retweets based data, analysis and action. I have been a huge fan of Hubspot's Dan Zarrella ever since he published The Science of ReTweets. Dan is the social media research scientist. He crunches vast amounts of usage information and delivers Read More
Free Creative Brief Template
A creative brief (also known as a design brief) is the best way to communicate key elements and objectives of your creative project. A great brief can lead to the most imaginative and effective campaigns. Use this free creative brief template as the starting point to working with agencies, freelancers, writers, Read More
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