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Home | Blog
6 Promotion Trends for 2016

6 Promotion Trends Driving Big Sales in 2016

Posted on 12.16.15 | Bob Angus |

Don’t you just love it? The holiday season is a blitz of promotional marketing and big budget campaigns. As marketers, not only are we consumers of the non-stop deals targeted at us. We are also observers and strategic thinkers. We just can’t help but look at the onslaught of promotions through the lens of a Read More

The Best Email Subject Line Ever

The Best Email Subject Line… Ever

Posted on 12.07.15 | Bob Angus |

I couldn't believe what I was hearing. "The test was amazing. But don't use it again." My boss was telling me to stop. That's exactly when I knew. This email was a winner. Probably the best ever. We had done an A/B test on the subject line and header for a new lead gen email campaign. This one subject line Read More

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How to Write Irresistible Headlines – Just Fill in the Blanks

Posted on 11.30.15 | Bob Angus |

What’s my favorite headline? There it was. Sitting on the kitchen table. Cosmopolitan magazine. “Secrets Even a Good Boyfriend Keeps from You” It got me thinking. Hmmm. THAT is an irresistible headline. It stokes your fear. “Is my husband cheating on me?” It stokes your curiosity. “What do I not know Read More

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15 Best Marketing Books of 2015

Posted on 11.23.15 | Bob Angus |

Black Friday week is here! Great deals are happening all week on Amazon. Want to reward yourself for an awesome year? Plan to spend some holiday downtime to learn how to take your game to the next level? Or maybe you are looking for something inspiring for your team or a co-worker to help get a jump on 2016? Now Read More

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How to Write a Brilliant Creative Brief in 15 Minutes

Posted on 11.09.15 | Bob Angus |

We are all super busy marketers. We’ve got to go, go, go. Execute now. We need to save time whenever possible. Skipping the creative brief is one of the most common shortcuts that marketers take. Oops! We think we are saving time up front by diving right into execution. But we are likely paying for it later Read More

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