Images have always played an important role in the presentation of ideas. Signs or maps are perfect examples of quickly and clearly explaining complex information visually. Now as traditional written content and internet marketing collide, you should be presenting your content visually too. You should design Read More
9 Better Ways to Influence People to Take Action
Influence is the ability to affect or persuade someone. Or as I like to think, influence can more effectively drive people to take action. That’s what most marketing campaigns want to do – drive action, right? Here are 9 powerful ways you can influence your audience to take action. Note that what makes these tips so Read More
Write Better Content Using Fewer Words, More Meaning
The growth of the web and social media has led to two segments of content that your readers like to consume. You have to master at least one, if not both, forms to write better content today. First, the traditional big content covers big subjects thoroughly. This content comes in longer formats like white papers, ebooks, Read More
Angus Prime Filets – Recap of SMX San Jose
Search Marketing Expo San Jose (aka SMX) was the mecca for search marketing and SEO this week. Alas, I had to watch from the sidelines. I was paying attention to the Twitter streams and recaps though. This edition of Angus Prime Filets delivers links to these recaps and slides from my favorite SMX sessions: Mega Recaps on Read More
5 Situations You Need a Creative Brief But Often Don’t Use One
We are busy marketing professionals. We need to save time whenever possible. One of the most common shortcuts that marketers take is skipping the creative brief at the beginning of some projects. Unfortunately, we think we are saving time, but we are likely paying for it later with more time spent during production. Or Read More
Innovate or Die: Writing Content That Solves Problems
One common long-term thread of any successful venture is innovation. Not just any willy nilly idea will do though. Great results are most frequently achieved when the innovation is worthwhile. It’s useful. It solves problems. It solves problems in a way that currently is not being done elsewhere. The same thing applies Read More
Angus Prime Filets – 3 Actionable Social Media Infographs
Social media infographs are everywhere today. Most charts distill the broad market trends and high-level statistics on today's social media landscape. That's nice, but professional marketers need more actionable insights that we can use to get better results from our Twitter, Facebook, LinkedIn and other social network Read More
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