Search Marketing Expo San Jose (aka SMX) was the mecca for search marketing and SEO this week. Alas, I had to watch from the sidelines. I was paying attention to the Twitter streams and recaps though. This edition of Angus Prime Filets delivers links to these recaps and slides from my favorite SMX sessions:
Mega Recaps on Search Engine Land
Barry Schwartz of RustyBrick and Keri Morgret of Strike Models live blogged most of the sessions. They also compiled coverage from other blogs like Search Engine Roundtable, Bruce Clay, and Outspoken Media (see below). Here are the links to their daily recaps:
Day One – Tuesday, February 28
Sessions include: How Google & Bing Personalize with Search History and Geography and Hardcore Local SEO Tactics
Day Two – Wednesday, February 29
Sessions include: Beyond the Google AdWords Tool: Advanced Keyword Research Tactics and Schema.org, Rel=Author & Meta Tagging Best Practices
Sessions include: Driving Ecommerce & Retail Sales Through Search Marketing and YouTube Success Stories for Marketers
Outspoken Media Speaks Out
Links to all of the coverage from Lisa Barone and Outspoken Media can be found found here. These session notes are full of high impact tips and actions you should start executing right away. To save you a little time, here are a few of my favorites:
SEO for Google+ and Google Search
Creating Conversion-Friendly Mobile Landing Pages
And Lisa Barone defied Death in Differentiate or Die
Don’t Miss These Presentation Slides
Here are several presentations that I recommend you see from the good folks at ThunderSEO. Note: Both presentations are located in the same post:
The “New” Killer Content by Gary Magnone (@garyjmag)
Justifying the Investment: Analytics for Social Media by Monique Pouget (@MoniqueTheGeek)
I hope to make it to SMX West 2013. After all, it is held just down the street from my office and the search marketing lessons are second to none.
Picture of the Week
