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Archives for July 2012

Michael Phelps interview with Matt Lauer on Today Show - Summer Olympics 2012 in London

7 Questions That Help You Develop an Exceptional Backstory (Backstory Series – Part 2)

Posted on 07.31.12 | Bob Angus |

Right now the 2012 Olympics are captivating the world whether you’re a sports fan or not. Our deepest connection to the games often isn’t which country won or lost. What we are most drawn to are the gripping, inspiring stories of the athletes themselves and how they got to London. Backstories can be incredibly compelling Read More

Build trust and go viral - Why you need a backstory for truly amazing content

Warning: Your readers don’t trust you (Backstory Series – Part 1)

Posted on 07.23.12 | Bob Angus |

Why You Need a Backstory for Truly Amazing Content Interesting background information in the form of a backstory is almost never included in most content. If your audience rarely gets to see or understand the origin or context of what you are promoting, they're may not fully trust you. Too bad. A backstory can be the Read More

Social Media Webinar

Angus Prime Filets – Recap of Hubspot’s Epic Inbound Marketing Webinar

Posted on 07.20.12 | Bob Angus |

Last week Dan Zarrella of Hubspot and Ben Watson of Hootsuite delivered an epic webinar, The Science of Inbound Marketing. This webinar was not just a high-level overview. It was a torrential flood of tactical advice based on Dan’s research and data analysis. It was unbelievable how fast he talked to get through all the Read More

How to use data to uncover what content your audience wants

How to Use Data to Uncover What Content Your Audience Wants

Posted on 07.18.12 | Bob Angus |

“Know your audience!” That is the mantra of every marketing professional. That is the cornerstone to every creative brief. That is the key to great results for all your marketing campaigns, product launches and, the focus of this post, content development. You need to understand your target audience – who they are, what Read More

Houston Election Signs

Why Clutter Is Killing Your Content

Posted on 07.17.12 | Bob Angus |

I posted three ways to write better content using less words and more meaning back in March. What I didn’t elaborate on is why this approach works. The reason is your readers like simplicity. One focused thought at a time. People only have so much attention to give. The more clutter your content has, the less effective Read More

The Content Marketing Machine by The Content Marketeer blog at Kapost

Angus Prime Filets: Content Marketing Insights from The Content Marketeer

Posted on 07.13.12 | Bob Angus |

I had the pleasure of being interviewed by Vanessa Martinez of The Content Marketeer back in April.  We discussed how I approach content marketing at PayPal, including new content channels, scalability and corporate culture that fosters great publishing. Here is the resulting post. The Content Marketeer is chocked full Read More

Infographic of Infographics by Ivan Cash

6 Reasons to Design Infographics and Rescue Your Content

Posted on 07.10.12 | Bob Angus |

Images have always played an important role in the presentation of ideas. Signs or maps are perfect examples of quickly and clearly explaining complex information visually. Now as traditional written content and internet marketing collide, you should be presenting your content visually too. You should design Read More

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