I couldn't believe what I was hearing. "The test was amazing. But don't use it again." My boss was telling me to stop. That's exactly when I knew. This email was a winner. Probably the best ever. We had done an A/B test on the subject line and header for a new lead gen email campaign. This one subject line
Most businesses now know that social media needs to be part of their marketing mix. The reason Twitter, Facebook and other social networks are so meaningful is that social media drives traffic to their websites. More leads = more sales. Period. Now the question is how to effectively generate leads via social media.
Writing guest posts on popular blogs is a proven best practice for bloggers or anyone who wants their work published online. This week's edition of Angus Prime Filets serves up links to guest blogging articles that will help you learn how to successful publish your guest posts on the top blogs. The basic steps to guest
Two years ago I read a post that blew me away. The secret recipe for Twitter retweets based data, analysis and action. I have been a huge fan of Hubspot's Dan Zarrella ever since he published The Science of ReTweets. Dan is the social media research scientist. He crunches vast amounts of usage information and delivers
If you are launching a new website or even just want to track the daily tasks of maintaining an existing site, then you want to have a simple checklist and daily tracker. Here is a spreadsheet that I use when starting work on a new website. It is also the same sheet that I use every day as a daily tracker for BobAngus.com.
I have been incredibly slow to build out my community connections and social bookmarking here on my blog. If you are going to have a successful blog, you must actively participate in a relevant, engaged community. So I've been joining everyone of the many social networking sites and social bookmarking services. Soon I will
Rand Fishkin at SEOmoz posted an article that is a great reminder for anyone who has gotten into a rut with content. When data Repositories Open Up, So Do Possibilities for Viral Content provides information on finding great content and how to effectively use that content in the viral marketing world of Digg, Reddit, and