Most businesses now know that social media needs to be part of their marketing mix. The reason Twitter, Facebook and other social networks are so meaningful is that social media drives traffic to their websites. More leads = more sales. Period. Now the question is how to effectively generate leads via social media.
LinkedIn has the greatest online impact on your personal professional brand. For your professional image, LinkedIn is more important than any website, even Facebook, Twitter, Google+, your blog, any social network… any website. The only thing better is you, in person. How can that be? Facebook is the #2 highest traffic